The Game is not over Till it’s Done — giving you an introduction to the core of the YOFI Vision, a facet in the make-up and identity of the YOFI brand.
This collection is a compilation of endless thoughts and ideas to help YOFI supporters reach a clear mind-space towards the inception of our vision.
The belief system behind YOFI is the idea of constant improvement; or as some will like to say Kaizen. As a brand, we strongly believe that one should not presume to know the outcome of an event till it is over. The idea that the fashion industry is constant and change is inevitable.
However, with change comes improvements. Referencing old designs as a foundation to which new designs can be created from, and giving an understanding of the various nuances that make up the culture of luxury and staple is what we aspire to be.
The idea of fashion being a form of literature, is a tool which we aim to incorporate in the DNA of our brand.
Every collection, every piece, every release ultimately pointing to one story, capturing the designers thought process in creating a masterpiece. This is an important element of
YOFI, we believe the craft of story-telling and writing are essential to character development and growth.
At YOFI, the vision is heavily predicated on growth, the bigger picture. Growth implies a constant state of ascension, learning from mistakes, reaching road blocks, overcoming setbacks and honing into a world of endless possibilities.
Till its Done.